Designs Tips for The Average Joe
How You Can Make Your Restaurant’s Website Spanish-Friendly
Do you know that there are about 37 million Spanish speaking people that are living in the United States? What this means is that for those who have websites they need to do their best so that they can cater to this segment of the population. This is a big number that represents a good opportunity to market your business if you take actions to achieve this. You wouldn’t want them to choose your competitors over you just because you didn’t find ways to cater to them, won’t you?
One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. What this means is that those who speak Spanish will not be intimidated by your website because they can understand it. If you are looking for ways to do that, here are some ways.
Of course the first thing that you need to do is to take steps to make sure that the content in your website can be translated to Spanish. If you cannot achieve a full translated website then you can choose to have the essential parts translated. The important parts would be the menu so that they can understand what they can order from your restaurant and the contact details of the restaurant itself.
But if you can find a way to do so it is best that you have the option in your website to be fully translated. What Spanish customers just need to do is to click on the Spanish flag and it becomes translated.
Aside from the content you also need to identify the Spanish language as a language used for SEO purposes. You can achieve this by making use of hreflang tags. You also need to think carefully your website’s structure. If you cannot make your website have the option of being fully translated then you can just opt to have a Spanish sister website. You can see some examples of this kind of sites on the internet.
Second, you need to mind your use of idioms and euphemisms. You see some of them cannot be translated well in Spanish.
The third thing to take care of in your website are the bilingual links there. Here you have the option of having only the top-level links in both languages. This will allow the Spanish customers to be able to navigate easily in your website.
An example of a bilingual link would be the link to the local hoteles that are around your restaurant. Clicking on this link would direct them to the website of different hoteles. You can form partnerships with hoteles for this. When the hoteles are booked from your website you will earn something from that. This is an example of affiliate advertising that many hoteles practice already.